Of Ice Breakers and Movers & Shakers
Of Ice Breakers and Movers & Shakers
Q: Thanks for meeting with me! What sparked your buyer’s journey?
A: Well, when I was in middle school every day around third period I’d get really bored and really hungry. So, one day my friends came over to my house after school and we walked to 7–11. I bought some of the Icebreakers, the sour type, it was like watermelon, lime tangerine, green apple. They were so good!
Q: OK. Great. And so since you got hungry every school day around the same time, you took those Icebreakers to school and they helped tap down your hunger?
A: Yes. They absolutely did!
Q: Great! About how far from your house is 7–11?
A: I’m not sure maybe like a quarter of a mile.
Q: OK. Thanks, and since you’re still in school now, did you borrow the money from your parents or from your friends?
A: No. I had earned it by babysitting the weekend before when I was babysitting.
Q: Thanks and what did your friends buy?
A: I don’t remember. I do remember those sour icebreakers. Mmmmmm.
Q: OK. That sounds good. Why did you and your friends pick 7–11?
A: It was the closest store to where I live.
Q: Wouldn’t the grocery store across the street have had the same Icebreakers for a better price?
A: Yeah, but it was near rush hour and there was a ton of traffic, so it’s not really that simple as just crossing the street. It’s like crossing 3 or 4 streets to get to the crosswalk and even when the walk sign is on, you really don’t have that much time to get across, and when you’re with your friends, it’s nice to relax and play around and hang out instead of focus on traffic when you’re not doing homework or at school, ya know?
A: AND — I saw the same Icebrekers at Aldi’s a few weeks later and they were like $0.79 and at 7–11 I paid something like $2.
Q: Definitely! That’s definitely true. Well let me ask you then — if your friends were browsing through Instagram and saw you eating some delicious food or Icebreakers. Let’s say your friends could touch the picture, buy the Icebreakers, have them shipped that day, on their terms; do you think they would do it?
A: What? I don’t understand.
Q: OK. No problem. No worries. Let me put it to you in a different way. If you were browsing through Instagram and saw friends of yours or your cousins who live near you — and they were eating some delicious food or Icebreakers. Let’s say you could touch the picture, buy the Icebreakers, have them shipped to you that day, on your terms; would you do it?
A: Uh, I don’t know — probably not.
Q: OK. Why not?
A: Well if all I had to do was push a picture on Instagram and buy the Icebreakers, I might not feel the sense of accomplishment, ya know? Like I wouldn’t have had the anticipation, and the physical walk from where I live to the store, and I wouldn’t have had the options to choose from, ya know?
A: What’s the paradox of choice?
Q: Barry Schwartz conducted research and found that after a certain number — maybe 30 or 40 — fewer people engage, out of fear of making the wrong choice.
A: Hmm….the thing is I don’t really go shopping that often, so too many choices doesn’t really bother me. Like when I went shopping the other day for Halloween costumes — we all thought it would take maybe 30 minutes, but it ended up taking like an hour and a half since we all wanted to try on a bunch of different costumes. And like if I buy something w/ my friends, they can see it and give me their perspectives, ya know, like you’re silly friend will say that unique dress looks great and then your calm, introvert friend might say: That dress is a bit too loud for me. If I buy somethign on the phone, the social feedback I might get is URL and for me, I prefer the social feedback in real life (IRL).
Q: OK. OK. That sounds good. Let’s see…I know SnapChat hired a sociologist who said:
Digital dualists believe that the digital world is “virtual” and the physical world “real.” This bias motivates many of the critiques of sites like Facebook and the rest of the social web and I fundamentally think this digital dualism is a fallacy. — Nathan Jorgenson ( https://www.buzzfeednews.com/article/jwherrman/meet-the-unlikely-academic-behind-snapchats-new-pitch).
And it seems like what you’re saying is there is still a difference between shopping with physical friends near you and shopping on yoru phone?
Q: OK. Thanks. That makes sense. When you were shopping for those costumes did you use your own money to buy each costume you liked?
A: No. My parents bought one costume per person.
Q: OK. Great. What are you all dressing up as for Halloween?
A: The Greek Gods. It’s going to be great!
Q: That sounds great! I only have one more question. So, a friend of mine was recently explaining how it would be hard for her to pause her social media browsing, point to an item she loves that’s within a friend’s post, purchase it on her terms, with a purpose or send a commission from that purchase to her friend or a cause she acres about —because she would need to check her schedule, budget, does the car have enough gas? does it need repairs, like should I not use it for this; etc. Would those be obstacles to your buyer’s journey as well?
A: Not really. I don’t have a driver’s license yet and my budget is pretty simple, ya know? Like it’s babysitting funds and I have them or I don’t — but my friends and I kind of like just going to buy something without our parents being there and without our siblings, ya know?
Q: Definitely. That makes 100% sense. What would Homemaide need to do to help you purchase what you love on your terms, and sell your style seamlessly?
A: Well, I’d buy things I use a lot if I could find the cheapest price, ya know? Like if I could see my friend who recently dyed her hair and I wanted to buy that same hair dye, I’d do that. Or if it was something like make up or eye liner and I could find a quality product that wasn’t too expensive. Sometimes my friends and i like to try similar products and then send each other selfies of how it looks on us, individually.
Q: OK. Great. Your friend just nudged you and told me I should ask about your current hair dye. What happened with that?
A: Well back like last November, like almost a year ago I dyed my hair black and I used a temporary hair dye that I had to buy at Rite Aid because the grocery store hair dyes were all permanent. Anyway, it said it would wash out of my hair after 30 washes and it’s bene like 300 washes now and my hair’s still black.
Q: Hmm. It looks kind of dark brown now or a little ginger; no?
A: It’s not ginger. I’m not a redhead. My hari was dark blonde before and it’s been black for about a year now, like solid, dark black. A few of my Mom’s friends told me they tried to dye their hair black but they couldn’t get it to work just cause it’s hard when you have long hair and it’s curly and it’s not brown and all that, ya know?
Q: OK. OK. Thanks. Is it possible you added too much dye or didn’t follow the instructions?
A: No. I followed the instructions — it’s just not washing out. I’m not sure why.
Q: Great! Thanks for your time. Here’s your Amazon gift card.
THE BOTTOM LINE
Homemaide let’s you buy what makes you simle and sell your style, effortlessly AND for a lot less than Etsy, Amazon, eBay, Magento, and BigCommerce. Reach out ot us today to learn more about how we can help you and your online store have fewer abandoned carts and more completed purchaser journeys.