Of Febreze and Bleu Cheese

Of Febreze and Bleu Cheese

Aug 26, 2019 · 4 min read
Reach out to us at 303–478–9600 or at hello@Homemaide.com today to learn more about how we can help your business grow, using computer vision, machine vision, automation and intelligent detection.

The Rock Ranch Grill in Pine Bluffs, Wyoming serves one of the most delicious blue cheese burgers you will ever taste! My very kind cousin treated me and my family to dinner there a few weeks ago. After perusing the menu, I picked the bleu cheese burger. I was NOT expecting the degree of deliciousness that was brought to our table. As I was eating that burger, I was taken aback and transported back to the blue cheese and pineapple salad which was served to my then-girlfriend, now-wife and I during a sunset dinner cruise on the Great Salt Lake.

The dinner at Rock Ranch Grill was beyond delicious. The sunset cruise entrees were incredible. Sometimes, there’s just something about bleu cheese — the creamy initial taste, the lightly salted aftertaste — that is so calming and delicious, it’s actually exciting. Makes me want to suggest Little Ceasar’s start carrying it as one of their $0.50 dipping sauces (yes, they currently do have ranch; and no, ranch is not bleu cheese).

Now, when Febreze was first built, as a prototype and then launched the goal was for it to compete with common, best-selling household cleaners. When the strategic decision was made to turn Febreze into an air freshener as well as cleaner, sales really took off. Washing a couch and furniture is not that easy. Imagine if you could simply spray an aerosol that would both clean the furniture AND take out the smells (Dad’s sock, kids socks, the spilled fruit smoothie that was cleaned but still emitted a kale-like aroma/odor, etc.)

“The product, initially marketed as a way to get rid of unpleasant smells, sold poorly until P&G realized that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household). The marketing then switched to linking it to pleasant smells and good cleaning habits instead, which resulted in a massive increase in sales. Only after the product became well established in the marketplace did the marketing go back to emphasizing odor elimination properties as well (Duhigg, Charles (February 19, 2012). “How Companies Learn Your Secrets”. The New York Times Magazine. Retrieved October 16, 2012.).”

Quick note: Quite often, Google Shopping will count a review of one product as a review for products that are similar (same brand, similar type of product — within a delta or variation range of about 5–10%). This means that when you see 12,003 reviews many of those reviews likely were submitted for a similar yet not identical product from the same manufacturer with the same name brand. It’s an important difference to note as it conflates and multiplies reviews to say 10 products when only one review was submitted by a unique person who used Google’s review feature / function / bug.


HOMEMAIDE helps you sell your style and buy the things that make you smile, seamlessly.

Any item you pass in your daily routine (Febreze, Lysol, dish soap, dish detergent, songs, music, media, pillows, blankets, beds from your needed extra nap; delicious bleu cheese), any fun detour or side attraction you stop at while on a road trip (petting zoo, Susquehanna Soft Serve Ice Cream, museums and their never-ending gift shops) — ALL you have to do is upload a picture or paused video screenshot of that to your existing social media sites and Homemaide will send you a commission for every purchase your friends make.

AND — they don’t have to buy a $600,000 farm or a start-up competitor of Febreze for you to earn a commission (but if they do, YOU will earn a commission from Homemaide on those larger purchases(!!!). If they rented the cheapest economy car or the cheapest pipette or the cheapest bleu cheese slices, you’d still earn a commission off that. If they bought the item that was in your picture, video, or voice-automated update (like a rental car, Airbnb lodging, hotel stay, Lyft, Uber, Via trip) — they can purchase that (even as a e-giftcard) and ship that to a family member, relative, or friend. And after that purchase, yes, YOU will also earn a commission from that purchase.

If they bought stock in Proctor and Gamble (the manufacturer of Febreze) or one of the top cheese and dairy producing comapnies (Nestlé USA, Dean Foods Co, Saputo Inc, Land O’Lakes Inc, Dairy Farmers of America Inc, Schreiber Foods, Kraft Foods, Agropur Cooperative) k) — YOU would earn acommission off of that purchase. If they bought any item from the pictures you uploaded, you’d earn money. That’s the magic of Homemaide.

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